Thursday, 12 September 2013
Fruit-tella sponsorship sequence
Fruit-Tella Sponsorship sequence.
Unlike other sponsorship adverts, this sponsorship advert by Fruit-Tella has quite a lot of speech. However, the packs of Fruit-Tella are in front of a backdrop of show curtains and this relates to the gameshow that it's sponsoring, which is 'odd one in' therefore, by doing this they are making a link between the product and the show, and this makes people remember the product more- by linking it to the show.
The speech in this sponsorship advert sounds like a presenter's voice in a TV show which also creates the link between the product and the programme. This is a really clever way of getting people to regularly think of their product. They have also given a pack of Fruit-Tella a voice which is something that is silly but makes people remember the advert. Moreoever, kids would like the talking Fruit-Tella packet and therefore the people that created the advert have advertised and sponsored the show very well.
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