Boohoo advert analysis

[Boohoo Advert]
This Boohoo advert is structured similar to a catwalk, reinforcing the fashionable clothing on offer to the target audience. As well as many other clothing adverts, this advert doesn't show any of the models to be smiling, this results in them looking confident and full of attitude. Moreover, the advert includes models that are young which infers the audience they are targeting is around 14-25. The plain and limited colour scheme for the background allow the colourful clothing to stand out which catches the audiences eye. The clothing being bright also suggests a younger target audience because they are the people who mainly wear brave bright clothes.

From this I have learnt that most clothing adverts are similar in structure and how they're filmed. Therefore, I would like to create something different and exciting by going against the normal codes and conventions of clothing adverts.