Cadburys sponsorship sequence

Cadburys sponsors Coronation Street

Camera
-Starts off with the camera moving down to establish the setting of the town of coronation street in chocolate.
-There's a close up of someone reaching out for a tool with a dog on the left. This allows the audience to see that the sponsorship advert is set in the style of a normal episode of coronation street which causes a feeling of familiarity.
-There is then a zoom out which enables the audience to see the chocolate van moving off and again showing the town made of chocolate. This would catch the viewers eye as the colour scheme is all brown and the sight of a town of chocolate is appetising.

Editing
-The editing in this sponsorship advert is very slow paced which is parallel to the music used in this advert.
-Near the end, the chocolate town is edited into a swirl which then forms the Cadbury's logo, and above this is the sign 'Coronation Street' in chocolate. The fact that everything in this advert is chocolate themed emphasises the sponsor and because this is linked to Coronation Street it causes the audience to make a link between the two.

Sound
-This sponsorship advert has both diegetic and non-diegetic sound in. Although, similar to other sponsorship adverts there is little speech.
-The limited speech is 'Coronation Street is sponsored by Cadbury's, the nations favourite' this is simple but effective.
-The non-diegetic music is quite calming and resembles the recognisable music from Coronation Street, which again links the two together.

Mise-En-Scene
-Cleverly they have made a similar layout to Coronation Street but in chocolate. This links the two things together (Coronation Street and Cadbury's chocolate)
-There is a light reflected onto the chocolate to make it look appealing to the audience. Moreover the way the chocolate people move is normal and similar to everyday movement which creates the idea that chocolate should be involved in your every day life.