Thursday 12 September 2013

P&O cruises sponsorship sequence



P&O cruises- service
-This is a sponsorship advert for a service.
-Noticeably, there's no speech in this advert and the only sound heard is the ambient non-diegetic sound of the music. The music sounds inspirational and it sounds like the man in the advert has finally got all he's been looking for. This is short and simple but leads the audience to believe that a cruise is all they need
- There's a variety of different shots such as one shot of the food and one of a man pouring a pot of tea, there's also a shot of the man on the cruise smiling and putting on his hat. His facial expression and body language show him to be very relaxed and calm.
 -The last shot is of the man sitting at a private table with a view of the sea and a smart man dressed up in a suit, serving him. This infers luxury and being treated like royalty which encourages the audience to want to book a cruise.
-In the bottom left hand corner of the screen, we see a comment of someone who has won a cruise. This reads: "Winning a 14-night Caribbean cruise on holiday... can't wait" and then underneath the p&o cruises website, which persuades the audience to go onto their website and enter into their competition.
-In the bottom right hand corner of the screen. the logo of p&o cruises is shown and their slogan 'discover a different world...' Evidently the fact that there's no speech in this just music and different camera shots with the text at the bottom of the screen make the sponsorship advert short, simple and effective.







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