In this radio advert for 'Free Spirit' Children's clothing, it starts off with a nursery rhyme but alters the words. This immediately establishes the target audience to be for children but it catches the mother's or father's attention as it's clearly for kids.
It's clear that clothing is something visual therefore radio adverts will be tough but by listening to a few clothing adverts adertised on the radio, I have learnt that it's usually promotional and offers free delivery or reduced prices. This is what I will have to do when I am planning and creating my radio advertisement. It also seems very competitive as adverts such as this always have persuasive speech such as 'cheaper' and 'fraction of the cost' and so on, which makes them stand out and encourages people to buy their clothing.
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