Following on from my last post...

Since my last post reflecting on my progress so far and what I have left to do, I have filmed the beginning and ending of my first advert (yet to film the middle) and have re filmed two shots from my second advert. This means that the ending of my second advert is finished. I also attempted to re film for my sponsorship and to film the beginning of my second advert

This is me filming my sponsorship and the beginning of my second advert, during filming I came across a problem.

The problem was that I made the mistake of filming on a different camera to what I had originally filmed on and this meant that the quality was different. This was a problem as you could see the difference between the two and the camera I used made things a lot darker. This was another problem as I found that the location I wanted to use didn't look as good as I thought it would look as the room was very dark and the quality of the camera made it look even worse. 

How I solved the problem: 

I understood that there was nothing that could be done about the filming and so I rescheduled and edited the footage I did have. Cutting down some of the shots from my sponsorship made it look a lot better which meant that I now only have to re film one shot. I also chose to film at the location I first filmed at for the sponsorship as the room is lighter and will look better overall.

What is left to do:

Although most of the main filming is done I still have a few small bits of filming to do. I still have to re-film for the beginning of my second advert, and have to re film one shot for my sponsorship- (a mid shot of Beth pulling on her blazer getting ready for her interview.) I also need to film the middle part of my first advert. 

Overall, I think I'm on track to finishing in time and feel as if my editing is going well. I still need to experiment with titles and fonts to see which one looks best for 'Morale' 

Progress

I have decided to reflect back on what I've already done in order to understand what else there is to do.

I have almost completed my radio advert, I've filmed for my sponsorship-although I have to re shoot some parts, I have started filming for my first main advert in which I need to change two shots and I still need to film for the first part of my advert. The only thing I haven't started on is my second main advert.

I have devised another filming schedule to help me complete filming and move on to completing my adverts.

Now that I have created this up to date filming schedule, I feel more organised and confident that I can meet the deadlines.

Further research on parties

I have decided to analyse and do further research on adverts with parties in to see how I can make mine look more realistic. I found very few adverts with parties in, but this one was the most helpful although this is clearly for an older target audience than mine is for.

This advert has two men walking around the different kitchens and singing a song about kitchens which is relevant 'you'll always find me in the kitchen at parties' is repeated in the song to demonstrate the importance of having a nice kitchen. The people in the first kitchen are spaced out, there is a wide shot pan across the kitchen with people sitting around the table and some people standing up, including two girls dressed in dresses and moving side to side to the music. There is then a pan across to another kitchen, where the two men walk through the fridge. This is a different party with confetti and sparkles falling and young adults dancing with various close up's and mid shots showing this.

The advert carries on with two other parties, but I feel the party that links to my advert the most is the second one with people dancing because I want to capture a younger target audience of teenagers and young adults and this is similar to how I want my party to look.

Radio advert *ROUGH CUT*

I have recorded all of the audio for my radio advert and have been editing it on Adobe Premier Pro. I have found this task very interesting playing around with different sound effects, music and sound I have recorded. I have used an audio transition at the end so that the music fades out. This is my rough cut of my radio advert and this is very similar to what I expected it to sound like. I had some difficulty originally trying to change the different levels of sound so that the speech could be heard over the music without the music being almost unheard. However, I taught myself to edit the levels of sound on Garage Band and this has improved my radio advert.