Sheila's wheels sponsorship advert
Sheila's wheels car insurance for women is sponsoring the ITV national weather and therefore this advert has connection to the weather. The creator of the advert has decided to film the advert in a car with different backdrops to show the different seasons. The basic message of this advert is that Sheila's wheels insurance will cover you in any weather. The three ladies centralised in this sponsorship advert represent who the insurance company are targetting. The ladies are glamorous and wear everything in pink, representing the stereotyped 'girly girls.'
The sound is of the three women singing about the weather and how Sheila's wheels will cover you whatever the weather or damage to your car. In the background you can hear other women joining in humming to the song. This makes the advert seem very feminine and girly which engages the target audience. Moreover, the song is catchy and gets into people's head which causes the audience to remember Sheila's wheels insurance company.
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