Thorpe Park radio advert

Thorpe park advert
Thorpe park is advertising a new ride in this radio advert. This begins with a fake call for help. The sound is very broken up and there's a man that sounds panicked talking about the ride. The man in the advert is explaining that he has escaped. They personify the ride to make it seem exciting and scary which appeals to their target audience. The sound effects of the sound breaking up also makes it seem scary and exciting. There is then a voiceover advertising the new ride and using persuasive techniques such as mentioning the new features that not many rides have 'the UK's first wind rollercoaster' This would draw attention to the advert to people who like new and exciting rides. As well as this, they offer price reduction if you book at least a week before. This is another persuasive technique that is in most radio adverts. The end of the advert has ambient sound of a rollercoaster track to imitate the sound of a theme park which would make the audience want to visit Thorpe Park.

Out of all the radio adverts I have analysed so far, they have mostly all advertised some kind of offer such as price reduction. I have learnt that this is very important because radio adverts are not visual and therefore you have to rely on words only. This makes it very hard unless you offer something to the audience that would persuade them to buy the product even more. The one advert I have analysed that didn't advertise a special offer is the coca cola advert and this is because drinks usually don't have special offers but mainly it's because coca cola is a well known and very popular brand, evidently they don't need to offer a reduced price for people to buy their product.