Filming for sponsorship

My first filming session was in December, I think this went well as I believe the outfit for the interview looked realistic and very smart and the shots were how I wanted them to look. I had to make sure when I was filming Beth in the mirror, that the camera couldn't be seen. I experimented with shots to see which ones looked better. From experience I knew to film the same shot a few times so that there's less chance of a mistake.

This is the shot of beth in the mirror, I think this is an effective shot as we see her evaluating herself in the mirror whilst doing up her button. I made sure she was centralised to illustrate her importance within the sponsorship due to her wearing Morale clothing. 

After getting feedback, I've decided to change the first shot and the last shot:

1.                                                                                                      

I think the first shot should be changed as after getting some feedback, I realised that although Beth is centralised, it should be more of a mid-close up and there's too much space either side of Beth. Moreover, the lighting is quite dark and gloomy which isn't the type of lighting I was looking for. I also want to change the low angle tilt up shot (on the right) because it takes up a lot of time and is hard to get right when tilting the camera fast. I have decided that instead the end shot of the sponsorship beginning can be a close up of her smiling and looking ready and confident for her interview.

Filming Session 2

I recently filmed a part of my second main advert.

To prepare I had to buy plastic cups, straws, drinks and snacks to make the party look more realistic. I had to make sure there was a reasonable ratio of boys and girls as my target audience is both boys and girls and as well as this it makes the party look more realistic. 

During filming, there were a few problems I came across such as I found it hard to position people so that it looked 'natural' as well as this I needed to make sure that there was not too many cups or anything on the table as later on in the advert there is a low-angle shot of Lucy dancing on the table. Moreover, I wanted to film a shot of people speaking to Lucy at the party about where her dress was from, as this would allow her to reference Morale clothing and promote it, however, at the time it didn't look right and when editing I realised it didn't flow well with the other shots as it is meant to be fast paced and exciting. When looking back at the footage from the filming session and trying to edit, I realised that the shot of everyone didn't look like a party much and I decided it needs to look more obvious, so I googled pictures of parties to see how I could make mine look more similar.

These images demonstrate the importance of making it look like there are a lot more people, as well as this, the people need to be dancing and really energetic.

This is how my media actually looks, I originally thought that it might look good for the party to be casual and for not many people to be dancing, but just standing around which shows the difference when Lucy walks in and is dancing on the table. Now I realise that I should make the party look fun before she comes in as well so it looks obvious that it is a party, as in advertising, I realise that things should be really obvious to the audience. 

As well as this, I want to include balloons and have more drinks around to improve the realism. Apart from that, I think filming went well, although I realised that when Lucy is dancing on the table, her head is sometimes cut out of the shot. I thought this was really disappointing as apart from that, it was the perfect shot at the right angle and and it looks real with everyone cheering and clapping- this is exactly how I wanted it to look. Therefore, overall filming went well, there are just two shots I need to re-film.

Locations

School Corridor
I'm using the school corridor to create a higher sense of realism as it is set in school and will actually be filmed in school. Moreover, the sound of ruffling and the walking and chatting of kids also helps create a sense of realism. The girl will be walking through the hallway with people not noticing her and then when she walks through the next day, in her Morale clothing, she is noticed.

Mr Michie's Office (interview)
I have chosen to use this as this is a good environment with the right lighting for my shot. I want the lighting to be a warm lighting rather than too bright or too dark. This also makes it easily accessible for the people that will be in this shot.

Millie's Bedroom (getting ready for interview)
I have chosen to use Millie's bedroom for my media. This is because her bedroom is a stereotypical teenage room with a mirror, bed, desk with makeup and hair stylers, this will help me portray the life of a teenager and how Morale changes their life. This will also be good for the shots enabling the audience to see her getting ready for her interview.

Cindy's Dining Room/Kitchen (party)
I think this would be a good location for the party scene in TV advert 2 because the kitchen is very modern and Morale website is a new modern clothing website. As well as this, the kitchen has warm colours which are inviting and the furniture is simple. I also want to use this room as it's not too big and this will make it look like there are more people than there actually are, as I need to make it look like a realistic party