Next advert analysis

In this advert, the camera follows a woman around showing the audience her day. When it cuts to the next shot, the woman is usually wearing a different outfit that fits the occasion. Clearly the message here is that next clothing varies and fits any occasion. The woman that features mainly in the advert is probably in her late 20's-early 30's and this marks the main target audience. However, we do see her walk past some apartments and there's then a shot of a bunch of kids wearing next clothing. This allows the audience to realise that next has clothing for anyone of any age and the clothing can fit any event. This is an Autumn advert in September of 2009, which is why Next has chosen the people to be in warm clothing. As the camera follows her around, we see her going into a studio and having a photo shoot for Next. Both women are smiling and laughing and look as if they feel very comfortable in their clothing which encourages the audience to want to buy their products as it looks comfortable yet fashionable and the advert makes it evident that you can find an outfit to suit every occasion; whether it's work, fun or evening wear.
The advert ends with loads of adults aged also in their late 20's-30's who are all having a good time in their local pub or bar. Next is insinuating the message that if you buy their products, you will always feel happy and comfortable.