Wednesday 18 September 2013

Tesco radio advert

Radio advert


In this radio advert, the speech is all about the Tesco price drop where the price of products from their store is reduced. The sound effect of the man taking a deep breath before he quickly goes through all of the products with price reductions, emphasises how many prices have been reduced. This encourages the audience to want to buy their shopping from Tesco, as it's cheaper. This is reinforced by the listing of products reduced to background noise when the woman speaking comes in inferring that the list is endless. At the end of the radio advert is the Tesco slogan 'every little helps' which is a well known slogan.

From analysing this, I have learnt that most radio adverts have a special offer for the audience as it's not visual and therefore the speech and music have to be capturing to prevent people from turning over to another radio station.

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