I recently had to re-shoot for the first main advert as after watching back the footage, I realised that although it seemed light when I was filming there needed to be more natural light. As well as this the lights on the ceiling down the hallway were getting in the way and it didn't look right as when Jess was walking, her head was blocking off the light. I originally chose this location as I wanted to include lockers in the shot which would make it evident that the girl (Jess) was in school. Here is an example of the original filming and how it looked:
Therefore, I chose a different location- which still had lockers in sight and had more natural light, which I believe looked a lot better than the original filming and looked more how I wanted it to look when I drew up the storyboard. Within this filming shoot, I also managed to get done the middle par of the advert where Jess looks up Morale clothing on the computer and orders clothing. I came across a problem that since I filmed in school on school computers, there were other people meaning that it wasn't silent and you could hear people speaking in the background. This was a problem because I wanted to make it seem like she went home to order the clothing. I overcame this by realising that I could mute the sound of one of the audios and find a typing sound effect which would not having speaking in the background. Here is a picture from my re-shoot, evidently the lighting is significantly better than the original and I'm much happier with this location.
Still left to do:
-Close up shot of a doorbell being pressed .
-Mid-close up of two younger students saying "I heard she gets her clothing from Morale"- the admiration encourages the audience to believe that you're more noticeable and admirable if you buy Morale clothing.
-Editing, I need to find the sound effect of a mouse clicking.
-Including the titles and finding the right font for each advert.
