M&S advert analysis

-This begins with a little girl with a butterfly on her nose. Behind her there is sun shining through the trees, immediately this is setting a summer feel, this is what M&S are advertising- Summer clothing. There is fast paced editing of a variety of different shots of children and adults, the combination of the two suggest that M&S has a clothing range for everyone. Because of this they can appeal to most people. It is important to note that throughout this advert, there isn't much focus on the clothing but more on the lifestyle and how the actors are spending their Summer. What is clear here is that M&S want the audience to feel that the clothing will give you a sense of happiness and confidence and they are persuasive by implying that people that buy their clothing have that sort of lifestyle. The non-diegetic music is a happy, upbeat song but played on a guitar which gives the advert a relaxing, chilled summer feel. The actor's facial expressions and body language show off to the audience that they are all carefree, which is also the kind of lifestyle M&S want to present. The fact that most of the shots consist of adults and children together portray a unity between them. The close relationships are presented to bring everyone together. It is evident that they all have atleast one thing in common- M&S clothing. Consequently M&S have focused more on selling a lifestyle than the clothing. This is because M&S are already a very known brand and therefore people already know what sort of clothing they sell.

This advert is similar to the first advert I analysed (Jack Wills) as Jack Wills is also an established brand and evidently focus more on selling a lifestyle. This is why both adverts are structured like a story/account of people's summer/winter.