Confused.com radio advert

This advert immediately begins with non-diegetic music of an upbeat and uplifting song, then diegetic speech comes in of a group of people speaking at the same time inferring that loads of people have already collected their nectar points. The fact many people are speaking in sync at the same time and the music is so upbeat suggests excitement which encourages the audience to want to collect their 1000 nectar points. There are a variety of mens and womens voices in this radio advert which suggests its targetting both males and females. As well as this, it is evidently targetting people aged 20+ as they are most likely to buy car insurance. At the end of the advert a women sings 'confused.com' which is a recognisable part of all of their adverts. This is quite a catchy tune and is something that sticks in people's head which increases awareness of confused.com.