Sponsorship sequence

                                                      Sponsorship beginning:

I understand that sponsorship sequences should be short and effective to make it memorable to the audience as I have found through my research of other sponsorship sequences. Moreover, I know that the prime focus should be on the clothing. Therefore, my idea for my sponsorship sequence is a job interview, this is because I have chosen different occasions in each advert to reinforce my slogan 'clothing to suit every occasion' the beginning of my sponsorship will start with a close up of black ankle boots, it will then cut to a mid shot of the model wearing a blouse and skirt and pulling on her blazer, the next shot will be a close up of her putting on her bracelet from Morale. There will then be a close up of her face, showing her brushing her hair which willl cut to a close up of her shoes as the camera tilts up to look at the model fully dressed in her smart interview advert. The last shot will be a long shot of the model in her outfit with white font over the top of the camera shot saying 'Dress For Success.' Throughout this, there will be the same music playing as my other adverts which makes the link between them all evident. The fast paced editing will enable the audience to quickly see a glimpse of the clothing, the idea is that they will want to see more from this and will consequently go onto the wesbite to see more. The simplicity of my sponsorship was inspired by watching P&O cruises' sponsorship sequence, where all the shots were very simplistic and the sequence was short but effective- http://melissakerrisonadvancedportfolio.blogspot.co.uk/2013/09/sponsorship-sequence-5.html
(Link to my analysis of P&O cruises' sponsorship sequence.)

                                                            Sponsorship end

 

 The ending of the sponsorship will be a long shot of the model sitting in a chair waiting to be called in for her job interview, there will be diegetic sound of the clock ticking to convey anticipation, and then someone calling her into the interview. The next shot will be an over the shoulder shot with diegetic sound "nice to meet you, shall we get started" followed by a close up of the clock to emphasise the fact that she is waiting. The last shot would be a close up of the girl with diegetic sound over the top "you've got the job!" The girl smiles knowingly as she is confident in Morale clothing. It then fades to a black screen with the same white title of Morale and the slogan underneath.