Planning

I am now starting the planning process of creating my TV advert, radio advert and sponsorship advert. This does not mean that I won't carry on researching as I realise that carrying on researching throughout the whole process of creating the advert and ancillary tasks will help me gain a better understanding of the conventions of advertisements.

I understand that the planning process is vital and will help me get organised and make my product better overall. During planning, I will be deciding how I structure my advert, as well as who I will be using to be in my adverts and the locations etc. However planning not only consists of this, but also making storyboards, animatics and scripts etc.