Guess watches advert November 2013

I have recently seen this advert on TV and have decided to analyse it because it has reminded me that the constant focus of the advert is the product you're selling and this is a good example of the focus being on the product.




The advert opens with a girl standing against a wall, with summer lighting giving the advert a warm comfortable feel. She looks at her watch which is then followed by a close up of the watch which immediately establishes what the advert is about. It then cuts back to the girl wearing slightly old style clothes with a red fashion scarf around her neck, which gives a vintage feel. The background of the beach with the sea and the sand also helps give the advert a summery, carefree feel. This is reinforced by the upbeat non-diegetic sound of the music, it is happy and the lyrics go well with the feel of the advert 'we can't stop we won't stop being wild' evidently this advert is for mainly for young people around 18-25. This is trying to sell the watch as a carefree, young, wild, fun lifestyle. The people in the advert all look around the same age of around 18-20 years old. The prime focus is on the watch as nearly every shot includes a 'Guess' watch in, which is subtle, such as the man driving the car, his hand turning the wheel draws attention to his watch and the girl next to him in the car has her hand up by her face with her watch on.  The editing is quite fast paced with the Guess watch being noticed in mostly every shot. Towards the end of the advert the music fades out and a soft female voice says 'Guess watches.' There is no speech in this advert, just music. I think this is a very effective advert, especially as I am young myself and this advert has drawn my attention. Analysing this has reminded me that I need to focus on emphasising the clothing and drawing attention to it, which is what I need to keep in mind when filming.