Survey

I have made a survey based on clothing advertisements

https://docs.google.com/forms/d/16PavNXD6SX8eFxMixGk5t3-grdVa0s6is4W4VJeTJM0/viewform 


please fill out the questionnaire!!

Sheila's Wheels sponsorship sequence

Sheila's wheels sponsorship advert






 Sheila's wheels car insurance for women is sponsoring the ITV national weather and therefore this advert has connection to the weather. The creator of the advert has decided to film the advert in a car with different backdrops to show the different seasons. The basic message of this advert is that Sheila's wheels insurance will cover you in any weather. The three ladies centralised in this sponsorship advert represent who the insurance company are targetting. The ladies are glamorous and wear everything in pink, representing the stereotyped 'girly girls.'

The sound is of the three women singing about the weather and how Sheila's wheels will cover you whatever the weather or damage to your car. In the background you can hear other women joining in humming to the song. This makes the advert seem very feminine and girly which engages the target audience. Moreover, the song is catchy and gets into people's head which causes the audience to remember Sheila's wheels insurance company.

Fruit-tella sponsorship sequence

Fruit-Tella Sponsorship sequence. 
Unlike other sponsorship adverts, this sponsorship advert by Fruit-Tella has quite a lot of speech. However, the packs of Fruit-Tella are in front of a backdrop of show curtains and this relates to the gameshow that it's sponsoring, which is 'odd one in' therefore, by doing this they are making a link between the product and the show, and this makes people remember the product more- by linking it to the show.

The speech in this sponsorship advert sounds like a presenter's voice in a TV show which also creates the link between the product and the programme. This is a really clever way of getting people to regularly think of their product. They have also given a pack of Fruit-Tella a voice which is something that is silly but makes people remember the advert. Moreoever, kids would like the talking Fruit-Tella packet and therefore the people that created the advert have advertised and sponsored the show very well.

P&O cruises sponsorship sequence

P&O cruises- service
-This is a sponsorship advert for a service.
-Noticeably, there's no speech in this advert and the only sound heard is the ambient non-diegetic sound of the music. The music sounds inspirational and it sounds like the man in the advert has finally got all he's been looking for. This is short and simple but leads the audience to believe that a cruise is all they need
- There's a variety of different shots such as one shot of the food and one of a man pouring a pot of tea, there's also a shot of the man on the cruise smiling and putting on his hat. His facial expression and body language show him to be very relaxed and calm.
 -The last shot is of the man sitting at a private table with a view of the sea and a smart man dressed up in a suit, serving him. This infers luxury and being treated like royalty which encourages the audience to want to book a cruise.
-In the bottom left hand corner of the screen, we see a comment of someone who has won a cruise. This reads: "Winning a 14-night Caribbean cruise on holiday... can't wait" and then underneath the p&o cruises website, which persuades the audience to go onto their website and enter into their competition.
-In the bottom right hand corner of the screen. the logo of p&o cruises is shown and their slogan 'discover a different world...' Evidently the fact that there's no speech in this just music and different camera shots with the text at the bottom of the screen make the sponsorship advert short, simple and effective.

Next advert analysis

In this advert, the camera follows a woman around showing the audience her day. When it cuts to the next shot, the woman is usually wearing a different outfit that fits the occasion. Clearly the message here is that next clothing varies and fits any occasion. The woman that features mainly in the advert is probably in her late 20's-early 30's and this marks the main target audience. However, we do see her walk past some apartments and there's then a shot of a bunch of kids wearing next clothing. This allows the audience to realise that next has clothing for anyone of any age and the clothing can fit any event. This is an Autumn advert in September of 2009, which is why Next has chosen the people to be in warm clothing. As the camera follows her around, we see her going into a studio and having a photo shoot for Next. Both women are smiling and laughing and look as if they feel very comfortable in their clothing which encourages the audience to want to buy their products as it looks comfortable yet fashionable and the advert makes it evident that you can find an outfit to suit every occasion; whether it's work, fun or evening wear.
The advert ends with loads of adults aged also in their late 20's-30's who are all having a good time in their local pub or bar. Next is insinuating the message that if you buy their products, you will always feel happy and comfortable.

Free Spirit childrens clothing radio advert

In this radio advert for 'Free Spirit' Children's clothing, it starts off with a nursery rhyme but alters the words. This immediately establishes the target audience to be for children but it catches the mother's or father's attention as it's clearly for kids.

It's clear that clothing is something visual therefore radio adverts will be tough but by listening to a few clothing adverts adertised on the radio, I have learnt that it's usually promotional and offers free delivery or reduced prices. This is what I will have to do when I am planning and creating my radio advertisement. It also seems very competitive as adverts such as this always have persuasive speech such as 'cheaper' and 'fraction of the cost' and so on, which makes them stand out and encourages people to buy their clothing.

Boohoo advert analysis

[Boohoo Advert]
This Boohoo advert is structured similar to a catwalk, reinforcing the fashionable clothing on offer to the target audience. As well as many other clothing adverts, this advert doesn't show any of the models to be smiling, this results in them looking confident and full of attitude. Moreover, the advert includes models that are young which infers the audience they are targeting is around 14-25. The plain and limited colour scheme for the background allow the colourful clothing to stand out which catches the audiences eye. The clothing being bright also suggests a younger target audience because they are the people who mainly wear brave bright clothes.

From this I have learnt that most clothing adverts are similar in structure and how they're filmed. Therefore, I would like to create something different and exciting by going against the normal codes and conventions of clothing adverts.